How we went about user testing the Indie onboarding experience, our process and what we learned.
Adrian Myburgh,
Digital product creator, designer and team lead.
A systematic and curious thinker, who combines strategy, user insights, and data to drive success for customers and business.
About me
A well-rounded designer with over 12 years of experience crafting digital products and building design teams.
My outlook is shaped from my experience building and managing a successful design studio, collaborating with ambitious startups and large organisations, and more recently building products and design teams within financial services.
A user-first approach, combined with insights and data is what I believe sets the coordinates for a successful product direction. From strategy to sprints, I'm at my best shaping on the direction as well as being hands-on and zoomed in at 1000%.
A user-first approach, combined with insights and data is what I believe sets the coordinates for a successful product direction. From strategy to sprints, I'm at my best shaping on the direction as well as being hands-on and zoomed in at 1000%.
Selected work
Beautifully-crafted experiences to deliver on strategy and vision.
I've worked with innovative startups as their first designer to large organisations and established brands. Here's a collection of recent projects and case studies.
Building and launching v1 of the super platform for business owners
I led the design of a new business finance platform with now over 100,000 users and over £1m in ARR.
Read case study
Cracking the sign up conversion nut
Nothing fancy, just some basic data analysis and A/B testing to identify design optimisations that increased conversion by 25%.
Read case studyAn investment app for Africa's largest financial services company
I designed an investment app for Wealth Bonus – to view, manage and allocate your investments.
Read case study
Deeper financial insights with cloud accounting connections
Connect to cloud accounting, match your contacts, and access financials on the companies you work with for deeper insights combined with credit data.
Available on request
Recruitment software to manage the entire process from search to hire
Design for a hospitality talent management platform including job postings, talent profiles and process management.
View more
A new home for the world's most luxurious hotels
Website design for the World Luxury Hotel Awards, including hotel profiles, awards voting, and on online store for merchandise.
View more
Credit to Dylan Jones and okalpha for the slick execution.
Art direction for the Indie illustrations and animation video
Design direction for the awesome illustrations and motion graphics as part of the Indie rebrand.
View moreReferences
Kind words from colleagues.
I've been fortunate enough to work with, and continuously learn from many talented and inspiring people over the years, from driven product thinkers and designers, to ambitious founders and leaders.
"As a designer, Adrian adds tremendous value in every stage of the process. From initial research right through to release and ongoing conversion optimisations."
"Adrian's a highly organised and structured team lead who values everyone's input in refining team processes."
"A strategically-minded and hands-on design leader that delivers impactful solutions, all while shaping the larger strategy."
"Adrian has everything that is great in a senior leader and product designer. Always calm, always present, always engaged, always curious and passionate to deliver excellence."
Articles
Written thoughts
Thoughts and scribbles are usually captured as notes, but occasionally I'll move them to written posts.
Usability testing our onboarding journey
Importing masked vector graphics into Figma without them breaking apart
A discovered workaround for maintaining masked shapes when importing vectors into Figma.